Disclaimer: I’m not a full-blown fanboy, but I do enjoy the products that Apple makes. I have nothing against Windows/Microsoft, nor do I have anything against pc-based products. This is just my take on Apple as a company and their tactics.

Apple is an expert at working the hype machine. After all, they’ve been doing their thing for quite some time now. Remember the orange pants-wearing woman wielding the sledgehammer in their 1984 Mac introduction? Kind of wacky and far fetched for its time, but effective!

Much has changed since the 80’s, of course. Instead of shockingly out-of-this-world advertising (no, I don’t consider I’m A Mac as shocking) Apple is using their own conferences and blogs containing fabricated rumors as their hype bed. More people than ever know about the January 27th (today’s) announcement — even people who aren’t Mac fans! Name one other computer company that tackles the launch of a large-scale project like Apple does. None really come to mind.

Oh and let’s not leave out how intuitive, innovative, and aesthetically sexy their products and OS components are. Their classy use of cutting-edge technology constantly allows Apple to be seen as the “first innovator”, even though a good portion of the technology they employ has been around the technosphere. I believe that it’s also their relatively small product lineup and long anticipation that really multiplies their products’ hype factor. It’s obvious that Apple’s “halo effect” boosts consumer desire for their future products.

That brings us to the infamous Apple Tablet. I’d just like to say, I can’t wait for the announcement for the sole fact that I will not hear any more silly, extremely falsified rumors from interweb “experts”. News flash to those experts: this is not the first Tablet-based computing system, but it will indeed have it’s time to shine today. Needless to say, I will not be buying one because there’s no need for it (especially at the estimated $599 price point) — my 2008 Macbook Pro is still in very good health :).